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Adchemy CEO Murthy Nukala: How to Give the $20B Search Ad Industry a Kick in the Pants

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Paid search is the economic engine that fuels the internet.  It’s a $20B per year industry, and it’s over 10 years old.  Not surprisingly, growth (especially in the U.S.) has slowed significantly.

Is paid search destined to stagnate and become a cash cow (with no growth) that is simply milked?  Adchemy’s answer is:  No.  Most definitely not.

Entities — in the form of Google’s Knowledge Graph and Microsoft Satori — are revolutionizing the algorithmic search world.  Entity ads will also revolutionize the paid search world.  And give it a big kick in the pants as a result.

Read the full article on VentureBeat here:  ”How to give the $20 billion search ad industry a kick in the pants.”


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