Paid search is the economic engine that fuels the internet. It’s a $20B per year industry, and it’s over 10 years old. Not surprisingly, growth (especially in the U.S.) has slowed significantly.
Is paid search destined to stagnate and become a cash cow (with no growth) that is simply milked? Adchemy’s answer is: No. Most definitely not.
Entities — in the form of Google’s Knowledge Graph and Microsoft Satori — are revolutionizing the algorithmic search world. Entity ads will also revolutionize the paid search world. And give it a big kick in the pants as a result.
Read the full article on VentureBeat here: ”How to give the $20 billion search ad industry a kick in the pants.”